Image Gallery: Inside Move, Dick Smith’s tribute to fashionable tech

By Aimee Chanthadavong

Dick Smith opened its new "fashtronics" concept store in Westfield Bondi Junction in Sydney's eastern suburbs last night, showing off a trend-focused retail concept designed to appeal to young and fashion-oriented consumers. 

Current.com.au was there to take a look around at the new retail concept, which avoids any mention of Dick Smith inside the store in favour of a slick designer aesthetic. 

(Click on images below for a larger view).

Move is a concept store that blends electronics with fashion, which it dubs "fashtronics". Here the concept is displayed in rows of Pantone coloured smartphone covers, modelled by Move's mannequin.

All products on display, from laptops to cameras and headphones, are live so consumers can test before they buy.

Australian fashion designer duo Romance Was Born have designed limited edition smartphone accessories that will be sold exclusively at Move.

Customers can customise their accessories in-store at the ‘Fitting Room’ and draw inspiration from scrapbooks and fashion magazines.

Customers can share their customised designs (through social media feeds) with their friends and people in the store via one of the integrated display screens.

Move has worked with New York based Australian model, stylist and blogger Alexander Spencer who has picked out her favourite technology products to create a curated collection for the store. 

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