LG sets Curved OLED price, local availability still unconfirmed

After first teasing at a September launch date for its new Curved OLED TV, LG has today announced local pricing for the 55-inch OLED panel, along with pricing on two new Ultra HD TVs. All three products are set to be available in “mid-September”, according to the brand, with OLED rolling out into “select retail outlets”.

The 55-inch Curved OLED TV (55EA9800) will be available for RRP $11,999, while the brand’s 55-inch Ultra HD TV (55LA9700) will be available for RRP $4,999, alongside a 65-inch model (65LA9700) for RRP $7,499.

“LG believes in giving Australian consumers what they want, and our new offerings do exactly that,” said LG Australia marketing general manager, Lambro Skropidis. “Whether it be through OLED’s deeper blacks, natural colours, or faster response times, or the Ultra HD TV’s enhanced image clarity, our new offerings deliver on that commitment.

“With the introduction of LG’s OLED technology and our expansion of the Ultra HD TV range, we are further solidifying our position as a leader in display technology for home entertainment.”

The brand is yet to confirm which retailers will stock the three panels, though OLED distribution is set to be more limited than that of the brand’s Ultra HD TVs.

While LG is late to the party on setting a price for its Curved OLED TV compared to Korean rival Samsung, general electrical retailers are still unable to sell either panel in their stores — Samsung chose to go with a very select distribution model at launch, with its Curved OLED TV currently only available in Samsung Experience Stores in Melbourne and Sydney.

However, consumers are currently still able to buy the device, and at a lower price tag than the LG model — $10,999 compared to LG’s $11,999 Curved OLED pricing.

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