By Patrick Avenell
Nespresso has surprised no-one this morning by confirming it will once again run one of its emormously popular cashback programs in the lead-up to Father’s Day.
Over the past five years, the venerable purveyor of capsule coffee machines has gained a reputation for these promotions, which generate enormous interest from consumers for the whole coffee category.
Kicking off this Friday (5 August 2013), Nespresso will be offering $75 cashback on its premium Lattissima and Maestria machines and $50 back on its much-loved Pixie, CitiZ, Essenza and U machines.
This will be the first cashback to incorporate the new Breville range of Nespresso machines, after the Australian supplier joined De’Longhi as a machine partner and launched its first range in June 2013.
This will also be the first cashback campaign for the brand new Umilk machine, which integrates the Aeroccino3 milk frother into the design of the modular U unit. There will be $50 cashback on purchases of the Umilk.
“The feedback we get from our valued retailers is that our cashback promotions are a powerful tool to drive sales and attract new Club Members to Nespresso,” said commercial manager John Ciaglia. “This year our cashback promotion makes it easier than ever before for Australian coffee lovers to access our wide range of innovative machines.”
“The cashback promotion will be supported by an extensive media campaign including TV, print, outdoor and digital advertising, POS material and increased in-store demonstrations in selected stores.”
As with all consumer promotions, we encourage interested parties to read the official terms and conditions.