Sony announces pricing and availability for new Ultra HD 4K TVs

By Claire Reilly

Sony Australia has announced local pricing and availability of its two new Ultra High Definition TVs today, billing itself as “the first TV manufacturer to bring 55-inch and 65-inch 4K Ultra HD TVs to Australia”.

The brand was also the first to launch an 84-inch Ultra HD TV for the local market, though pricing on the two smaller models is a significant step down from the $24,999 price tag on that flagship model. Both new models will be available from July, according to Sony Australia, with the 55-inch model retailing for RRP $5,999 and the 65-inch available for RRP $8,999.

Speaking about the new models was Sony Australia’s marketing manager for home entertainment, Hass Mahdi.

“Sony has long been a pioneer in premium quality TVs,” said Mahdi. “Today, we continue that tradition by launching our 55-inch and 65-inch Bravia X-Series models — the first 4K Ultra HD TVs available in Australia at that size.

“These amazing TVs are about making 4K resolution a reality for everyday consumers. Sony’s new 4K Ultra HD TVs will make everything you watch look and sound better, regardless of content source — broadcast TV, DVD, Blu-ray, internet, whatever.”

Read Digital Retailer’s full wrap-up of the new Sony TV range here.

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