Melbourne-based supplier Think Appliances is rebranding to Baumatic Appliances and opening a new Melbourne showroom in partnership with Alno Kitchens, marketing manager Gerard Daley reported.
Baumatic Appliances will market three series of Baumatic-branded kitchen appliances: the new Studio Solari and Pythagora ranges that are generally available and the Slimline range that is exclusive to The Good Guys. Complementing these is the Venini range of value appliances which is mainly sold through commercial channels and Masters stores.
The new showroom will be located at 592 City Road in South Melbourne. By partnering with a kitchen maker, consumers have the ability to select both the cabinetry and the appliances at the one time. Daley said the showroom will not be processing sales, with interested visitors directed back to retailers.
This showroom will complement Baumatic’s existing Sydney presence in Baulkham Hills.