LG has announced that it has signed on Scottish actor Ewan McGregor as brand ambassador for its 2013 home entertainment range at the brand’s TV and AV launch in Sydney today. McGregor took to the stage at the event, held in the bay-side suburb of Darling Point, to endorse the brand and to show off a new range of products from LG, including a new curved OLED TV.
As part of the partnership, McGregor will integral in LG’s marketing campaigns across both Australia and New Zealand. Speaking about the high-profile star of Moulin Rouge! and Trainspotting, LG Australia marketing general manager Lambro Skropidis said it was a big win for the brand.
“Ewan McGregor is widely considered to be one of the world’s most engaging actors so we are both proud and thrilled to announce our partnership with him and delighted that he will be promoting the new LG Home Entertainment range in Australia and New Zealand,” said Skropidis.
McGregor was equally effusive about his new favourite Korean manufacturer.
“I’m looking forward to working with LG Electronics to help showcase its latest Home Entertainment range,” said McGregor. “LG is a premium, exciting brand that is committed to producing products that are innovative in both technology and style. I am pleased to be working alongside the company to help bring these great products to Australia.”