Images by Claire Reilly
Commentary by Patrick Avenell

Read about the new S9 model here: Bigger, smarter Samsung S9 Ultra HD 4K TV is only $40k

Samsung completely albeit temporarily redesigned the event centre at The Star to launch its Smart TV platform.

Samsung Electronics Australia VP – consumer electronics, Philip Newton, introducing the new products to dealers, the media and Macquarie University academics.

While the new Full HD LED models in the Samsung range are very engrossing…

…nothing comes close to matching Samsung’s $40,000 Ultra HD model.

Samsung’s wall of TVs showcase the diverse content available on its Smart Hub from various third party sources.

Sneaky Sound System popped up on the night to belt out a few hits.