By Claire Reilly
After a bungled launch last year, online sales event Click Frenzy is back for round two, with a Mother’s Day-focused sale launching on its website at 7pm tonight. For fans of consumer electronics and appliances, a number of electrical retailers and suppliers will be participating this year, including Myer, Bing Lee, Masters, Dell, Lenovo and the Apple Store.
This year, Harvey Norman is chiming in on the action and hosting its very own “Shop Frenzy”, timed to start one hour before the Click Frenzy at 6pm. The move by Harveys follows similar sales held during last year’s Click Frenzy by The Good Guys and David Jones, which aimed to lure consumers away from the well publicised sales site.
Despite being heavily promoted in the lead up to its launch, last year’s Click Frenzy was marred by website failures, slow loading times and internet browser error screens as excess traffic overloaded servers — not only of the Click Frenzy site itself, but also on websites of other retailers such as Myer, Dick Smith and Bing Lee.
The Good Guys was not part of Click Frenzy, but rather hosted its own “Cyber $ale” promoting cash back offers on products. When Current.com.au visited the site at peak hour during the sale, the website was perfectly functional.
Harvey Norman’s sale is set to last for 25 hours and, unlike the Click Frenzy sale, consumers are able to shop online as well as in-store. Harveys is currently taking registrations for tonight’s sale, with consumers able to sign up “to see the deals first”.
The countdown for Harvey Norman’s “Shop Frenzy” sale event has begun.
Full list of electrical retailers and suppliers participating in Click Frenzy’s Mother’s Day sale:
Appliance Sales Direct
Big Brown Box