Mother’s Day Battlegrounds: Kettle and Toaster Breakfast Packs

By Patrick Avenell

Breakfast packs – toasters and kettles with similar designs and feature sets to complement each other – are a great upsell idea for retailers and much more aesthtically pleasing for consumers.

Because the suppliers focus their breakfast packs on well-featured toasters and kettles at the higher end of the market, consumers are more likely to be technologically satiated by these packs, meaning there will fewer product returns and more customer returns.

Here are five great breakfast pack ideas for Mum this Mother's Day:


De’Longhi Icona Vintage Kettle (KBOV 3001, RRP $149) and 4 Slice Toaster (CTOV 4003, RRP $189). This new style from De'Longhi is also available in blue, brown, black and beige.


Breville Black Sesame Smart Kettle (BKE820, RRP $149) and Smart Toast (BTA820BS, RRP $149). Breville is doing its best to put smarts into every kitchen appliance. The toaster in this set includes Lift & Look and A Bit More functions to help toast the perfect piece of toast.


Sunbeam Retro Kettle (KE5200, RRP $99) and 4 Slice Toaster (TA5400, RRP $99). Retro is very in right now with the hipsters looking to fetishise anything resembling authenticity.

Morphy Richards

Morphy Richards Elipta White Jug Kettle (43946, RRP $129) and 2 Slice Toaster (44872, RRP $119). Distributed by Asko, Morphy Richards is greatly expanding its small appliance range in 2013 – the success of appliances like these is a strong foundation.

Russell Hobbs

Russell Hobbs Perfect Boil Kettle (KE5000RAU, RRP $99) and Perfect Toast (RHT100RAU, RRP $149). Consumers looking for a flash of bright red need not looking any further than Russell Hobbs' very flamboyant set.

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