Breville back on the Everyday Gourmet benchtop

Breville has announced a continuation of its partnership with Channel 10’s food-focused TV program Everyday Gourmet. The show airs at 3:30pm weekdays and will run for 90 episodes during 2013.

Breville media statement:

“Hosted by former MasterChef Australia contestant Justine Schofield, Everyday Gourmet presents both simple and sophisticated recipes as well as cooking and food preparation techniques and invites many of Australia’s leading chefs to participate in the program.

And here’s Breville marketing communications manager Richard Babekuhl:

Everyday Gourmet is an ideal opportunity for Breville to showcase its flagship appliances. The weekly Kitchen Essentials segments are an ideal platform to launch new products or highlight product features, to give viewers more demonstration than they may get in-store or online.

Everyday Gourmet allows Breville to be completely integrated with the program and engage the viewing audience as well as the professional chefs

“We will also have a guest segment with Joe Cross, the maker of Fat, Sick and Nearly Dead. The current fresh juice phenomenon is largely due to this documentary and it is a great opportunity for Joe to talk about the benefits of fresh juicing with Justine and inspire even more people.”

Money well spent or a tired idea? Tell us what you think

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