Sony Centres prepare for store closures with liquidation sale

Following news that the Bing Lee-run Sony Centres in New South Wales are closing, to be replaced with Sony-operated smaller-format kiosks in selected shopping centres, sales to clear stock have commenced at the concept stores in the Sydney CBD and Drummoyne.

The Sydney CBD Sony Centre, located in the World Square shopping precinct on the corner of George Street and Goulburn Street, has been covered with signage advertising a Sony Liquidation Sale, promising that “all stock must go”. The store sells Sony branded products including cameras, sound systems, gaming devices and accessories.

Digital Retailer understands it is a similar story at Sony Centre concept store in Drummoyne, the only other original format Sony Centre in Sydney, which features hand-painted signage advertising a closing down sale on the Victoria Road frontage.

The two stores, which were operated and leased by Bing Lee, will be closed on Sunday 3 March 2013.

Sony is working with the dedicated “brand and retail agency” Creative Activation to train and staff its new kiosks, the first of which is tipped to open in Parramatta, based on job advertisements that Creative Activation has taken out on internet job boards earlier in February.

The Sony Centre in World Square will be closed on 3 March 2013.

Sony is advertising a Liquidation Sale at the store.

The brand has promised that “all stock must go”.

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