Pioneer partnering with Future Music Festival to promote Pro DJ

By Patrick Avenell

Pioneer Electronics is once again partnering with Future Entertainment to promote its Pro DJ range in front of thousands of Australian dance and electronic music fans at Future Music Festival nationwide during March.

The Future Music Festival has become one of Australia’s biggest music festivals since launching in 2008. The 2013 edition, which plays the five mainland state capitals between 2 and 11 March is being headlined by Avicii, The Prodigy and The Stone Roses.

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“Pioneer's relationship with Future Entertainment extends beyond an annual music festival,” said Pioneer Australia digital brand manager Michael Broadhurst. “Closing in on 10 years, the partnership between Pioneer Australia and Future Entertainment celebrates two iconic brands in Australia's electronic dance music market.

“The partnership is mutually beneficial for both brands in their endeavour to entertain, support and grow the Australian electronic dance music market.

“As the world's number one DJ brand, this partnership continues to provide Pioneer with invaluable youth-oriented marketing platform to drive both product awareness and sales for our DJ division on a national level.”

Other artists performing at the 2013 Future Music Festival include Bloc Party, The Temper Trap and fun..

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