LG Electronics Australia has appointed former Nokia veteran Jonathan Banks as its new head of mobile. Banks replaces Ben Glimmerveen, who has returned to the United Kingdom.
Prior to joining LG, Banks held several sales roles at Nokia Australia and Nokia Asia Pacific, from 2005 to 2012. Most recently he was based in Beijing, China, as the head of sales for the region.
Banks has also worked at Arnott’s, Cadbury and Energizer.
One of his first jobs in the new role will be to launch the LG Optimus G, a flagship ‘superphone’ that is tipped to compete strongly with Samsung’s Galaxy S III. This launch is in Sydney on Wednesday 13 March 2013.
LG media statement:
“An accomplished relationship manager with more than 15 years experience in telecommunications and FMCG industries, Jonathan has a proven track record of developing strong partnerships with customers.
“Jonathan thrives in an environment where customers and consumers are at the core of the business strategy and is looking forward to the March launch of LG’s most advanced smartphone to date, Optimus G.
“Jonathan will work closely with Lambro Skropidis, Group Marketing Manager, in bringing LG’s mobile offer to retail and online channels.”
Jonathan Banks statement:
“2013 is the year for LG to make a name for itself in mobile communications and I couldn't be more excited about the strong product portfolio that we will be bringing to market.
“LG has brand strength in a number of consumer electronic categories, which is a real asset to the mobile division as technology converges. The connected home will become more of a reality this year and our mobile technology will a key component of this.”