By Claire Reilly
Just in time for Christmas, JB Hi-Fi has opened its newest store – a 1,100 square metre shoptfront in Sydney’s Broadway shopping centre. To get a feel for how the retailer is faring in the 11 days until Christmas and to check out the new fit-out, Current.com.au took the opportunity to visit the new store and have a chat to the staff.
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Although the store still carries the standard yellow signage and starburst ‘on sale’ stickers, the large space feels relatively uncrowded, unlike many other JB shopfronts.
The store features a smaller entry area, stocking a Windows 8 computer range, as well as tablets, cameras and accessories. This space then opens up to a much larger back section with home entertainment products, TVs, sound systems and an extensive range of CDs, DVDs and games.
As part of JB’s new drive into the musical instrument category, there was also a small section dedicated to electric guitars, keyboards, small amplifiers and leads. Perhaps most amusingly, although they do not fit under the “electrical” umbrella, JB also had a range of colourful ukuleles on display – at the perfect gift-giving price of $26.
Current.com.au can also offers a hat tip to the store’s staff, who were helpful and friendly, and who certainly knew their stuff – from accessory compatibility and product features down to when consumers can expect to see new products in the store.
Outside the new JB Hi-Fi store in Sydney's Broadway shopping centre.
JB is certainly taking advantage of the recent Windows 8 release, while also selling off Windows 7 devices at a discounted price.
Flat panel TVs on display.
There is a large headphone experience station with a broad range of colourful branded headphones. For the style conscious, there were mirrors to observe one's nonchalance while wearing said headphones, and each station had individual music and volume controls.
JB has a range of keyboards on offer…
Or for those who want to channel their inner Slash (pictured) there are a range of electric and acoustic guitars.
If you're not ready to shred out the mad November Rain solo whilst standing outside a church, you can pick up a ukulele for $26.