Convoy International dumps its most famous brand: Beats

By Patrick Avenell

Convoy International has today announced it that has ceased distributing the Beats range of headphones. Popularised by celebrities including Dr Dre and Justin Bieber, Beats is arguably the world's most famous headphone brand.

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Statements from Convoy CEO Geoff Matthews, via a media release:

“With over 46 years experience and dedication, we have developed a strong understanding of the headphone segment in the consumer electronics business.

“Our business has grown significantly in recent years and to ensure we continue that growth, we have split our business into two virtual streams: Legacy and New Media. Our proud legacy range comes from over 46 years of working with world class brands, offering best practice sales support and innovative marketing to complement the great audio components and loudspeakers we offer.

“The New Media side of our business which includes headphones, portable speakers and docking stations, has boomed from the development of high performance portable audio players, smartphones and tablet devices. This is without a doubt the fastest growing segment in the CE business today."

When Current.com.au called Beats to ask who the new distributor is, we were told that information could not be given out.

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