By Patrick Avenell

Bush Australia has today announced it will expanding its portfolio of iLuv products to include headphones and a wider range of accessories for smartphones and tablets. Bush Australia also distributes the Grundig, Blaupunkt and Bush brands.

“Within this year alone the growth of tablet use among Australians is predicted to double and smartphone penetration looks set to reach 64 percent,” said Bush Australia MD Daniel Todd.

“These mobile devices are an integral part of modern daily life and users are increasingly seeking to personalise and protect them in ways that reflect their personalities and lifestyles.”

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To manage the expanded range of iLuv products, Bush Australia has appointed Dennis O’Sullivan as the brand’s new sales manager. O’Sullivan has previously worked on the TDK Life on Record, Philips and Klipsch brands.

“I’m excited to join the team at Bush Australia,” O’Sullivan said. “iLuv is an incredibly dynamic brand with a commitment to innovative design and a speed-to-market philosophy which positions it at significant advantage.

“Already, we are bringing iPhone 5 and iPad Mini accessories into Australia, enabling retailers to respond to consumer demand as soon as it arises.”

New iLuv sales manager Dennis O'Sullivan.

Check out iLuv’s US website to see some of the products we could be seeing in Australia over the coming months.