Electrical retail tips from the fruit shop experts

UnderCurrent is a big fan of British comedy. Nothing beats two old gents walking into a fruit shop and engaging in some witty repartee. But it’s even better when they’re old gents talking about tech.

Considering BlackBerry’s recent issues with the launch of their new operating system, BlackBerry 10, and the launch of another Apple product onto the market, this little gem is just as relevant as ever. Although it carries the hallmarks of Britain (tweed hats, overcoats, references to UK’s Orange telco network) it’s a healthy reminder that the retail experience is the same wherever you go, no matter what you’re selling.

And for those retailers that work so hard to stay up to date with all the latest product releases, it’s a relief to know that it can be confusing for everyone.

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