By Claire Reilly
Panasonic is channelling a retro dinner party vibe with a new promotion to support sales for its Inverter Microwaves range. Customers who purchase selected microwave from the Panasonic line-up will receive a three- or six-piece Tupperware set valued at up to $160 with their purchase.
The offer is available via redemption from today (30 October) up until 31 December 2012. Consumers that purchase an eligible Panasonic Inverter Microwave will receive a three-piece Tupperware set (valued at over RRP $70) while those that purchase a selected Inverter Convection model will receive a six-piece set valued at over RRP $160.
Speaking about the promo was the host with the most, Nicolas Cauzac, Panasonic Australia’s product marketing manager for microwaves.
“With the holiday season fast approaching consumers are on the lookout for the perfect gift for their loved ones and our latest Tupperware promotion makes the job of finding the ideal present even easier,” said Cauzac.
“Our promotions have been a huge success in the past and we are excited to be able to offer this new consumer promotion in time for Christmas.”
The promotion will also be supported on the retail level with POS materials featuring Adam Liaw, MasterChef Australia 2010 winner and star of SBS TV series Destination Flavour. Liaw also features on the Panasonic website in imagery and videos demonstrating Panasonic’s microwave range
As with all Christmas promotions, there are plenty of details in the fine print – all the information can be found on the Panasonic Australia website.
Adam Liaw is part of Panasonic's new microwave advertising, including point-of-sale materials for the brand's Christmas promotion.