By Patrick Avenell
The team at Bush Australia has prepared for the imminent launch of Blaupunkt audio devices and TVs into retail by holding its inaugural brand sales conference in Sydney. Current.com.au exclusively reported that Bush Australia was reintroducing the Blaupunkt brand in mid-September.
The launch of Blaupunkt will be supported by retailers including Harvey Norman, Dick Smith and David Jones, according to Bush Australia, with more to be announced.
Bush Australia MD Daniel Todd said the sales conference was a good way to kick start the Blaupunkt business and had helped to get the sales team on message with its go-to-market strategy.
“It was an exciting opportunity to bring our team together for the first time and experience the end result of a lot of hard work put in by so many people," Todd said. "The brand representing the ‘blue dot’, is synonymous with quality and performance and it’s great to see it in Australia.”
The Blaupunkt team at Bush Australia.