They don’t make them like Hotpoint anymore

Every so often, an instructional video comes along that fills UnderCurrent up to the very brim with delight.

Today is such an occasion.

In the modern age of manufacturers trying to set their products apart and retailers trying to find the best way to sell them on the shop floor, perhaps we could all take a lesson or two from this dapper young gent.

Hotpoint might have gone under in Australia, we might not keep our washing machines in the kitchen any more, and not many appliances have an “Exclusive Wonder Dial”, but by gum, the convenience that a good appliance brings hasn’t changed.

Special mention goes to the very Bewitched-style cartoon at the beginning and the adorable “Happy Hotpoint” at the end.

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