Fujitsu General to boost summer sales with Ice Age promotion

By Claire Reilly

Fujitsu has announced a new promotion for its air conditioner line-up, tying in with the Ice Age film franchise, to help boost sales over the summer.

Customers who purchase a wall-mounted air conditioning system between 1 November 2012 and 31 January 2013 will receive a bonus Ice Age DVD pack, including the latest release Ice Age 4: Continental Drift, via redemption.

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“Fujitsu is pleased to offer a family-friendly incentive to consumers looking to purchase an air conditioning system this summer,” said Fujitsu General’s national marketing manager, Marc Cheah, about the promotion. “As with all Fujitsu promotions, we have a strong campaign planned to support our retail partners and drive consumers in to stores asking for Fujitsu General.

“To help drive this promotion, we’ve developed a great new TV ad campaign, starring brand ambassador and former Australian cricket captain, Mark Taylor, and characters from the film. This campaign also features two of the Fujitsu Racing’s star V8 drivers, Michael Caruso and Alex Premat.

“There will be further support for this promotion with selected print advertising and point of sale displays,” he added.

“As the recipient of Canstar Blue’s 2012 ‘Most Satisfied Customers’ award for air conditioners, Fujitsu General remains Australia’s Favourite Air and we believe the Ice Age DVD pack further increases the value of a Fujitsu air conditioning purchase.

“With a particularly hot summer forecast, we’re expecting a lot of interest in air conditioning over the coming months. Hot days can also mean home is the coolest place to be and watching the great Ice Age movies is an activity the whole family can enjoy.”

Redemption for the DVD set is available online through the Fujitsu General website.

A poster for the new Fujitsu General promotion.

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