BlackBerry has made a couple of fumbles in recent months. The brand’s ill-fated “Wake Up” campaign started with unmarked (and oh-so-creepy) letters being sent to Australian technology journalists before spreading out into a vague collection of mixed metaphors in newspapers and clichés on bus stop signage.
So when the Canadian manufacturer released a tongue-in-cheek video about the upcoming launch of BlackBerry 10, UnderCurrent was so very hopeful. But its IntraCaps friends from the Northern Hemisphere got it so very, awkwardly wrong.
What follows is a tribute to those bastions of acronym rock, REO Speedwagon, with apologetic references to the delayed launch of the BlackBerry 10 operating system, a few nerdy buzzwords and a promise to keep “loving” the developer community that makes apps for its devices.
UnderCurrent thinks BlackBerry should have avoided awkwardly apologising for its failings with a slow power ballad sung by in-house nerds.
What this company needs is some unrepentant power rock (in the vein of hair metal greats like Poison or Mötley Crüe) with a promise to rock out with its next release, and if you devs can’t handle the guitar-shredding fury, it’s time to go home! ROCK!