Comparing Dyson to the American Sharks…

UnderCurrent understands that floorcare is currently gripped in a battle between bagged and bagless but, until today, it did not realise there was a second war raging, between a well-mannered English engineer and a screaming American.

Consider this latest TVC for Dyson, narrated by the man himself, Sir James Dyson:

And now check out this spot for the Shark Navigator:

UnderCurrent reckons these two videos tell you everything you need to know about the modern floorcare industry.

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