3D is a fad but Toshiba is a winner: Canstar TV ratings

By Claire Reilly

Despite a significant proportion of new television models featuring 3D viewing capabilities, a recent survey from Canstar Blue found that a large number of consumers believe the technology to be a fad.

The survey, which tracked consumer TV purchasing and viewing behaviours and tracked preferred brand choices, found that 69 per cent of respondents consider 3D TV a fad. Furthermore, 23 per cent of consumers “don’t know how to use their TVs special features” while 46 per cent have three or more television sets in their homes.

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Despite the aggressive launch schedules and marketing spends of some of the big names in flat panels, it was Toshiba that topped the consumer rankings for preferred brand, scoring the highest possible rating of five stars in terms of value for money, performance, ease of use, warranty and service, and overall satisfaction.

Panasonic then followed with four stars across the board and five stars for ease of use, while Sharp scored straight marks of four stars. LG, Hisense and Samsung tied for fourth, followed by Sony, and TEAC.

The survey was completed in association with market research group Colmar Brunton, and took responses from more than 1,200 people who had bought a television in the last 2 years.

The Canstar ratings for preferred TV brands.

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