By Claire Reilly
The official launch of the IFA trade show in Berlin is just days away, and suppliers, buyers and industry leaders have begun converging on the city in preparation for the show.
Current.com.au will be attending the trade show to cover the major brand and product events; keeping readers up to date with all the big launches as they happen.
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Stay tuned to this site to see the big news from brands including Bosch, De’Longhi, Dyson, Jura, Kenwood, Miele, Panasonic, Samsung, Sony and more, as well as exclusive images from the show, one-on-one interviews and plenty of industry insight for Australian retailers.
One of Germany’s largest trade shows, and certainly one of the largest in the world in terms of consumer electronics and appliances, IFA will bring together all the big brands in home appliances, home entertainment, AV and IT to showcase the products that will be hitting Australian retail floors in the lead up to Christmas and in the months following.