Kambrook partners with Ice Age 4 to promote Little Chefs range

By Claire Reilly

Kambrook is gearing up for Christmas with a new promotion on its Little Chefs novelty range which will see it pairing with 20th Century Fox to promote its new Ice Cream Maker.

“To celebrate the launch of the animated film Ice Age 4 on Blu-ray and DVD in stores November 28th, Kambrook Little Chefs has partnered with 20th Century Fox Home Entertainment to give Australian families the a chance to win 1 of 20 fantastic prize packs," said Nancy Humphries, senior category manager for Kambrook. 

The small appliances brand will be rolling out imagery from the film Ice Age 4: Continental Drift on the packaging of its Soft Scoops Ice Cream Maker, as well as running a promotion with more than $14,000 worth of prizes available to consumers.

Customers who purchase an appliance from the Little Chefs range between 1 November and 31 December 2012 will be eligible to enter the draw to win one of 20 prize packs. Each prize pack includes a Samsung Galaxy Tab 10.1, an Ice Age 4 DVD and Little Chefs products, with a total prize pack value of over $700.

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The promotion will feature support on the retail level for Kambrook Little Chefs, with “eye-catching, in-store promotional material to create excitement and ‘noise’ around the range” according to the brand.

The promotion will also be supported by a national PR campaign, involving print, broadcast and online media.

Kambrook's Soft Scoops Ice Cream maker will feature special Ice Age 4 packaging in the lead up to Christmas.

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