By Claire Reilly
Sony Australia has bolstered the management team responsible for its home entertainment products with two new appointments.
Former Bravia product manager for Sony New Zealand, Kelly Knussen will join the Australian staff as TV product manager after six years in her previous role across the Tasman.
Sony has also announced that Ken Hatanaka has been promoted to deputy marketing manager for home entertainment after more than ten years with the company, including product marketing roles in Australia, Singapore and Japan.
Speaking about the two new appointments was Hass Mahdi, Sony Australia marketing manager, home entertainment.
“Kelly brings to Australia extensive experience in the TV category,” said Mahdi. “During her time in New Zealand, she was heavily involved in delivering a number of Sony TV milestones including the launch of the now instantly recognisable Bravia ‘Balls’ campaign, the introduction of the first 3D sets and the launch of Internet TV.
“Ken is a seasoned veteran in product marketing and has continually proven himself by successfully managing Australia’s Home Audio Visual business with achievements including the number one position for both Blu-ray and DVD players,” Mahdi added. “In his new role, Ken will now support the wider Home Entertainment business and will take on added responsibilities within the TV category.”
In conjunction with today’s personnel announcements, Sony Australia has also confirmed that the company’s Google TV promotional offer has been extended until 2 September 2012.
The offer was originally launched on 28 June 2012 to promote Sony’s Internet Player with Google TV product (NSZGS7, valued at $349). The Wi-Fi connected device is available for free with the purchase of Bravia HX850 series and HX750 series TVs in Australian retail stores and online. Full details on the promotion, as well as terms and conditions, are available on the Sony Bravia promotion website.
Sony Australia deputy marketing manager for home entertainment, Ken Hatanaka, TV product manager, Kelly Knussen, and marketing manager for home entertainment, Hass Mahdi.