Beko brand awareness growing after successful Home Show showcase

By Patrick Avenell

The Melbourne Exhibition Centre – AKA Jeff's Shed – played host to the Melbourne Home Show last weekend. It was a wet and cold weekend in Bleak City, meaning there were plenty of visitors to Camberwell Electrics' stand, which was decked out with the latest in Beko products.

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Hans Vanderstadt is a veteran of these shows, and he does a great job showcasing his retail brand to consumers while also presenting a wide range of products from brands in his store.

"The response was very positive from consumers," he told "We had a huge stand and because of the bad weather, we had a lot of people coming in to stay indoors."

"No-one had really heard of the Beko brand last year, but I'm now noticing a change in consumers' awareness. They see the quality of the product and they like to touch and feel the appliances."

The Camberwell Electrics stand before the rush.

Consumers checking out Beko appliances.

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