Namedropping Sony taps Richard Roxburgh for new TVC

UnderCurrent is a noted namedropper, so it definitely appreciates Sony's use of Moulin Rouge! star Richard Roxburgh in its latest TVC. Although Roxburgh's rugged visage is absent from the commercial, his mere vocal presence stirs the heart as he describes the different types of consumers of Sony's Bravia TVs and Xperia smartphones.

Not all are as adoring as UnderCurrent, however, so if you're a tad cynical when it comes to celebrities in TVCs, just be grateful it isn't Craig McLauchlan…

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