Breville and SodaStream have announced a “strategic partnership”, which will result in a co-branded product expected to hit stores sometime in 2013.
“The home carbonation market is one of the most exciting categories in kitchen appliances today,” said Breville acting CEO Jack Lord in a statement. “We are delighted to join forces with SodaStream to bring together our premium design capability with their industry leading technology.”
And here’s SodaStream CEO Daniel Birnbaum:
“We are proud to launch our first global ‘Powered-By SodaStream’ initiative with Breville, who represent the highest quality in lifestyle kitchen products,” he said. “The features of this new product will empower consumers to enjoy the many benefits of home soda making.”