Betta to make friends than e-nemies

UnderCurrent was very pleased to read this morning that Betta Electrical is having a strong year, with a number of fine developments, including a rebranding project, more members and a reduction in fees.

We were also happy to see that Betta's members have embraced online retailing, so much so that a close relationship has been forged. Here's BSR Group CEO Graeme Cunningham:

“We’ve made a friend in online retailing, not an enemy,” he said. “Online has been strongly embraced by our stores because the benefit of these sales and the profit goes back to the stores in the region where the online sale originates.”

Cunnigham should be wary of making too many friends online, however, as the tagline of The Social Network rightly stated: "You don't get to 500 million friends without making a few enemies".

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