Canstar Blue responds to coffee machine survey validity questions

By Patrick Avenell

Canstar Blue has this morning responded to questions as to its validity, raised in a story posted on this website yesterday.

"The winning brands of Canstar Blue Customer Satisfaction Awards are determined by respected market researchers Colmar Brunton who undertake national consumer research on our behalf which spans across every state and region of Australia and each key population demographic. Colmar Brunton is Australia’s largest independently owned Australian market research agency.

"Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction and the results reported are from the results from the 647 coffee machine customers within the survey group who had purchased a coffee machine in the last three years. The sample size of 2,500 is broadly representative of the Australian population according to ABS data and is based on location, age groups and gender.

"Brands must receive at least 30 responses to be included.

"Canstar Blue is an independent consumer ratings agency with no affiliation with any of the brands we rate."

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