Morphy Richards promo lets consumers rule the rainbow

By Claire Reilly

Morphy Richards is getting savvy with social media for its latest consumer promotion, offering punters the opportunity to vote for their favourite coloured kettle and toaster set, with the winning colour to be released as a special edition product to retail stores.

By entering the competition, consumers will also have the opportunity to win one of 100 matching toaster and kettle sets, valued at RRP $259.90.

Morphy Richards has set up a Facebook page to promote the campaign, where users are asked to rank the four colours on offer – Oasis Green, Lemon Yellow, Citrus Orange and Cyan Blue – and explain in 25 words or less how ‘a splash of colour would liven up their kitchen’.

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In a relatively new step for the appliance trade, Morphy Richards will also create colour-themed boards on the social networking image site Pinterest.

“Pinterest is a pin board-styled social photo sharing website,” said a Morphy Richards spokesperson. “It allows users to create and manage theme-based image collections allowing users to aspire to purchase Morphy Richards products for their home.

“The site’s mission statement is to ‘connect everyone in the world through the things they find interesting’. The website has proven especially popular among women.”

“For the Colour Your Morning Promotion , we will create a board for each of the four colours, collating designs and images that showcase the particular colour.”

The promotion runs between 2 April and 16 April 2012. For full terms and conditions, see the Morphy Richards website.

There are four Morphy Richards colours to choose between.

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