Intel goes for a knock out with global Ultrabook challenge

Here at Undercurrent, we sure do love people wailing on things all in the name of technology. Check out this video from Intel which is part of the company’s “Temptation” campaign to promote its new Ultrabooks.

Other videos in the series included people using metal detectors to find Ultrabooks on Bondi Beach, and smashing glass cases in Jakarta to get their hands on a new computer.

But by far the best was this video from Bangkok, which shows people unleashing a bit of kickboxing talent to try to win an Ultrabook. Australian retailers take note: perhaps it’s time to fit out your store with a boxing ring in order to boost floor traffic?
 

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