Coffee machine kindness: Nespresso & Jura launch Mother’s Day promotions

By Patrick Avenell

Nespresso and Jura have today both launched pre-Mother’s Day promotions to entice consumers to purchase their machines to make lucky Mums especially happy come the second Sunday in May.

The undisputed King of the Coffee Machine Cashback, Nespresso is reviving its tremendously successful program, offering $75 back on the brand new Maestria and Gran Maestria machines and the Lattissima range. Plus, there’s $50 back for consumers who buy the Pixie, Citiz and Essenza ranges.

“We recognise the cashback promotion is a great incentive to attract shoppers during key gift giving times of year,” said Nespresso Australia commercial manager John Ciaglia. “Our latest cashback promotion for Mother’s Day offers more machine variety than ever before.”

Nespresso’s Mother’s Day cashback runs from Monday 19 March 2012 through until Wednesday 16 May 2012.

Example of POS available to support Nespresso's promotion.

Fellow Swiss coffee connoisseurs Jura is also in a generous mood, with the fully automatic machine masters offering value adds across several of its popular ranges.

Consumers who purchase the Giga 5, the most expensive domestic fully automatic coffee machine currently on the market, will receive a $300 Jura accessories gift card.

 "The Giga 5 heralds a new era,” said Jura Australia national head of sales George Liakatos. “Aimed at the super premium segment, it is intended for home use yet combines the most professional technical features with unique design."

There’s also a $200 gift card available with the purchase of the Impressa J9.3 TFT Chrome and the Impressa Z7; $100 cards with the Impressa C9 OT, Impressa J9.2 and J9.3 OT; and $50 cards for the ENA Micro 9 and ENA 9 OT.

 “At Jura we are proud of the fact that we have many wonderful accessories and care products to complement our range of equipment. Once redeemed online the card can be used at any of our 300 points of sale nationwide to purchase any Jura product.”

Jura’s promotion runs from Thursday 15 March 2012 through until Sunday 27 May 2012.

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