Woolworths breaks into daily deals with Door Buster website

By Claire Reilly

Like Harvey Norman Big Buys before it, Woolworths Limited has quietly launched a new deal-of-the-day online store format, selling everything from consumer electronics and appliances, to fast moving consumer goods (FMCGs) such as chocolate and sunscreen.

The Door Buster website offers products under two labels – “Instant Buys” and “Mega Deals” – and as with many other daily deals sites, the website is plastered with the ubiquitous countdown clock that shows how much time is remaining on each deal. In the Terms and Conditions of the site, Door Buster warns that “once a deal is gone, it's gone. That's why you got to get in quick! [sic]”

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The website has two products available in the small appliances category (both Ed Hardy-branded hair straighteners), as well as seven products in electronics, including a Philips Blu-ray player and an assortment of Swarovski-studded in-ear head phones from Panasonic . 

The "Mega Deals" on the site are all consumer electronics products, with more Panasonic headphones and a TDK gaming headset that Door Buster is selling for less than half the listed RRP.

One of the more popular products on the site is likely to be the recently-launched Samsung Galaxy Tab 10.1, of which there are “only 200 available”, according to the site. The Samsung Galaxy Tab 10.1 16GB 3G variant, which was listed with an RRP of $729 by Samsung when it was released to market in December 2011, is available for $689.

Woolworths Limited has been contacted for comment on its new e-commerce venture.

Like many daily deals sites, bright colours and countdown clocks are the order of the day at Door Buster.

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