One of departing Retravision Southern CEO Tim Cockayne’s last projects was to conduct a brand modernisation to, in his own words, attract younger consumers.
But there was once a simpler time, before the internet, before the grey market and before a new logo was that big a deal. It was the 1980s, and all you needed to attract consumers was a broad assortment of hats, as this Retravision commercial proves: