Monster Beats by Dr Dre have announced a new premium headphone in collaboration with Canadian born singer Justin Bieber, the teen sensation who is currently stopping traffic in the UK.

“We asked Justin Bieber to help us with the message of ‘sound really matters’. Young people today are being introduced to music through inferior technology in the form of ripped mp3’s, ill designed laptops and crippled earbuds and headphones,” said Jimmy Iovien, Interscope Geffen A&M Chairman and Beats by Dr Dre co-founder.

“When they listen to music because of the inferior quality of headphones the only recourse they have is volume, which isn’t going to do anything but damage their ears.  Justin is a great musician that puts a lot of care into his music – who better qualified to take this message to the kids.”

Meanwhile, a BBC report has said that hundreds of fans have caused a road to be closed off in Liverpool in their attempt to catch a glimpse of the 17-year old teen sensation.

The RRP $299 JustBeats have been designed to ‘open the ears’ of music listener and is a limited edition headphone available exclusively at Domayne.