Brother’s ecological driven TVC promotion

By Keri Algar

SYDNEY, NSW: Through Brother Earth the printer company has announced it will continue to support environmental issues and its alliance with the Discovery Channel, confirming new prime time TVCs and a consumer competition.

Brother Earth, an eco-consciously motivated initiative of Brother International, will place over 250 prime time TVCs from 8 February to 3 March on the Discovery Channel in Australia and New Zealand. The ads will be in aid of raising environmental awareness.

In Australia the 30-second commercial will also include a multiple choice question for consumers to answers and the three winners will be given an eco friendly colour laser printer (HL-4570CDW).

BrotherEarth.com is currently asking consumers to recommend locations around the world where funds for environmental protection projects should be allocated. Brother is donating US $150,000 to these projects.

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