Consumer demand for digital storage devices on the up

By Keri Algar

SYDNEY, NSW: The IT industry generated $3,327 million in 2010, according to GfK, who said that increased consumer access to digital media has caused the storage and networking devices categories to grow.

Des McDaid, consumer business manager ANZ at Imation told Current.com.au that while sales are solid, price deflation continues to plague the industry.

“There has been significant growth in storage units especially in flash and hard drive,” said McDaid.

“While the growth is double digit, the sale price erosion and aggressive market behaviour would show that the dollar growth is not at the same rate.”

“The major change in storage is the shift in optical especially in the last quarter, which declined by over 30 per cent in CD and DVD sales over the previous year, that trend is continuing into this year where the market is shifting very quickly to flash and hard drives.”

Of the seven sectors accounting for the entire consumer technology industry in Australia only IT and telecommunications reported a positive revenue result for the full 2010 year compared to 2009, according to GfK’s Temax report. The 2.3 per cent positive revenue growth experienced in the IT category is in dramatic contrast to the 21 per cent fall in small domestic appliances or the 19 per cent fall in consumer electronics.

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