Casual gaming market saturated: JB Hi-Fi CEO

By Keri Algar

SYDNEY, NSW: When JB Hi-Fi reported its half year figures last week it said there had been a decline in games, which was driven by lower sales of Nintendo Wii, Nintendo DS and Sony PSP off last year’s strong growth. So how will this year’s soon to released devices affect future sales?

Terry Smart, JB Hi-Fi CEO said the launch of new products in games will buoy sales to a certain extent.

“The 3DS looks good,” said Smart. “There will be a large push from people out there that love these type of products and will buy them.

“Gaming has really suffered from the casual gamer [sector] though, that market being very saturated and has reached its maturity. We’re seeing fewer sales of products like the Nintendo Wii and the traditional DS.

“The new DS will spur [sales] on, as will no doubt Sony’s new hand held device. But what we are seeing is growth in that real gamer part of the market with the PS3, the Xbox and the PC games.”

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