By Patrick Avenell
SYDNEY, NSW: Fisher & Paykel is the new major sponsor of the celebrity theatre at the 2011 Good Food & Wine Show, which will be held around Australia during the second half of the year.
Chefs already confirmed for this stage include MasterChef Australia pros Gary Mehigan and George Calombaris, plus Matt Moran and Manu Feidel.
“We promise our audiences will succumb to all their senses with a multi-layered show that is sure to delight, surprise, educate and above all, entertain,” said F&P national marketing manager Peter Russell.
“Fisher & Paykel’s commitment to innovation doesn’t begin and end with product development. We apply it to everything we do including marketing our appliances in new and innovative ways, adopting the latest technologies and experiential techniques such as our Ironside mobile kitchen and our Chefs’ Musion Theatre.”
The Good Food & Wine Show will be held in Melbourne in June, Sydney and Perth in July, Adelaide in October and Brisbane in November.