By Patrick Avenell
SYDNEY, NSW: Nespresso has this morning announced a gift with purchase offer on its closed capsule coffee machines, with consumers set to be tempted to the ‘George Clooney Machines’ with a free tasting box.
From 7 February 2011 through until 7 March 2011, consumers who purchase any Nespresso De’Longhi coffee machines will receive a free Coffee Discovery Box (RRP $77). This box contains a 16 different coffee flavours, or ‘Grand Crus’, as they are known within Nespresso stores (which themselves are called ‘Embassies’).
“Like true artists, our coffee experts have developed 16 Grand Crus with distinctive individual characteristics and aromatic profiles,” said Nespresso Australia commercial manager George Garrop. “The Coffee Discovery Box provides new club members the opportunity to enjoy all of the blends Nespresso has to offer and find their Grand Cru of choice.”
Participating retailers include David Jones, Myer, Harvey Norman, Bing Lee, The Good Guys and Clive Peeters.