By Patrick Avenell
SYDNEY, NSW: Ilve is currently renovating its Sydney showroom, with the Italian brand looking to change the focus of its storefront presentation from product based to lifestyle based.
Marketing manager Daniel Bertuccio told Current.com.au that the showroom, based in trendy Leichhardt, is receiving a refresh after a number of successful years promoting the brand and its products to consumers. Although it has performed its function well, Bertuccio said it was time for a facelift and a change in direction.
Instead of being product focused, the new showroom will be concentrated more on design. Interested parties will be able to see what a complete Ilve kitchen would look like, will the full cache of integrated products being marketed as a package. Bertuccio said the showroom consistently attracted high levels of foot traffic during its lifetime.