Samsung joins corporate Australia in flood relief


By Keri Algar

SYDNEY, NSW: As flood news ceases to swamp network and newspaper coverage, Samsung is following Miele and Fujitsu General’s suit by joining corporate Australia in support of Queensland’s flood victims with a generous product donation.

The Korean giant is offering $180,000 worth of products in support of Operation Bounce Back, a Queensland Government initiative aimed at rebuilding community areas in severely flood affected regions.

Samsung has pledged to donate TVs, refrigerators, washing machines and microwave ovens to the 25 community centres requiring refurbishment.  

Samsung Electronics Australia’s managing director, S.R. Yoon, said he was pleased to offer support to devastated communities.

“These centres are the heart of each community and play an important role in bringing residents together,” said Yoon in a statement.

“When disasters like this occur, there is an opportunity for corporate Australia to make a real impact in fostering redevelopment. I’m proud that Samsung Electronics Australia can not only play a role in assisting those affected by the floods, but also be in a position to support the tremendous efforts and generosity of our own employees.”

Samsung will be matching all donations from its employees.

Queensland officials yesterday raised the death toll to 22 people.

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