Aldi celebrates 10 years in Australia with remarkable digital deals

By Keri Algar

SYDNEY, NSW: From 27 January some of Aldi’s ‘special buys’ will include a 32-inch HD LCD TV with an in-built DVD player for RRP $399, an RRP $10 MP3 player, and a 17.3-inch notebook for RRP $799. Despite these deals, Aldi’s buying director told Current.com.au that it takes quality “very seriously”.

Although this month marks the 10th anniversary of Aldi operations in Australia, these ‘special buys’ are not unique; they are seen regularly across not only the electronics category but bench top appliances as well. The German multinational has over 200 stores open across New South Wales, the Australian Capital Territory, Queensland and Victoria.

Aldi buying director, including home appliances for Australia, Mark Bolton told Current.com.au that quality and warranty are important for Aldi’s standing.

“I can say that Aldi has been in Australia for 10 years this month. Appliances have been part of the specials range most of that time and we take quality very seriously and hope to continue to build on our good reputation,” said Bolton in a written communication to Current.com.au.

“Our warranties range from one to three years, none of my products come without a warranty.”

A universal 10-in-1 remote control for RRP $10 and a digital voice recorder for RRP $39 are just a couple of the other specials starting on Thursday.

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