By Patrick Avenell

MELBOUNRE, VIC: Family-owned Victorian-based appliance specialist E&S Trading has recently opened its newest store, at Chadstone in Victoria. This is the group’s fifth showroom, joining Blackburn, Moorabbin, Essendon and Geelong in the E&S family.

Currently run by Kaye Sinclair and her two sons, Rob and Mike, E&S Trading offers a range of premium home appliance brands in lifestyle showroom settings. The new showroom is located in Chadstone’s new Lifestyle Precinct, at Level 1, 675-685 Warrigal Road.

This new showroom is the result of the repositioning of the group’s previous Ashburton showroom as a new commercial facility, according to a spokesperson.

E&S Trading currently uses social media to connect with its consumers, with a professional website, Facebook page and Twitter feed all communicating the brand’s proposition to consumers.

Here below are some photos from the Chadstone store opening, originally published by E&S Trading.

Kaye Sinclair cutting the ribbon to open the new showroom.

A look into the new showroom at Chadstone.

Managing director Rob Sinclair at the gala opening.

Click on the links to check out E&S Trading's Facebook page, its Twitter feed and its website.

Related Stories

Fishy times for F&P at Sydney Seafood Cooking school

Miele releases $16,000 freezer

Closing the gap between front and top loading washing machines