Fisher & Paykel marketing from the ground up

By Keri Algar

SYDNEY, NSW: On account of the abundance of reality TV shows, sponsor suppliers are continually being given the opportunity to showcase their wares to millions of consumers every day.

Fisher & Paykel and Izona kitchen appliances will be next to be seen on Channel Ten’s new home renovation show, ‘From the Ground Up’.

‘From the Ground Up’ will follow four Australian couples building a  house from scratch in 10 weeks; this echoes Fisher & Paykel’s most recent exposure on Channel Nine’s renovation reality show, ‘The Block’.

Fisher & Paykel national marketing manager, Peter Russell, recognises the advantage this coverage can give to maturing brand recognition.

“We are delighted to be getting this amount of positive exposure on popular television programs which attract builders, renovators, investors, up-graders and anyone who is interested in property,” said Russell.

“The sleek, contemporary styling of our appliances and modular flexibility make them a definite asset for shows concerned with design excellence.”

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