Dick Smith launches unique, intriguing ‘Click to Collect’ concept

By Patrick Avenell

SYDNEY, NSW: The Tweeps were the first to know: Dick Smith has launched a new online concept called ‘Click and Collect’. Unlike David Jones, which you will send you the product, or The Good Guys, which asks you to pay online, Dick Smith does neither.

Announced this morning on Twitter, Dick Smith is offering consumers the chance to click on their desired product online, choose a store to collect it from, visit the store, transact the payment and take it home. Dick Smith will even send the consumer a text message to let them know it’s ready. Aside from consumers knowing the product will be in stock, there doesn’t seem to be any advantage of this system over traditional retail.

That salient point hasn’t halted the jubilation at the Techxperts, however, with Dick this morning tweeting that this was a “new way to shop”.

According to the proposition outline on Dick Smith’s website, products will be available for collection within two hours and all reserved items will be held for 48 hours. There are no minimum or maximum purchase amounts to qualify for this service.

Dick Smith does already offer online sales – it was one of the trailblazers amongst bricks and mortar consumer electronics retailers. In fact, its online platform is quite mature, with a substantial social media offering, including Twitter and Facebook, and now two distinct forms of online trading. So far, there is no indication that Dick Smith will be setting up a website in Tiananmen Square.

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