Sunbeam expects Junior MasterChef finale to top network ratings

By Keri Algar

SYDNEY, NSW: The Mixmaster, Hand Mixer and Stick Mixer will be the stars of the show for Sunbeam as Isabella and Jack battle it out tonight in the Junior MasterChef finale.

While the spinoff cooking show has not attracted the same viewer ratings as its hugely popular predecessor, MasterChef Australia, it has achieved a respectable average audience of 1.34 million per episode and a peak of 2.62 million during the launch episode on 12 September 2010. Last night's show hit the 1.5 million mark.

In July, the MasterChef finale received a peak audience of 5.74 million viewers. The outcome of the sponsorship has been invaluable for Sunbeam, who reported an upswing in demand and sales as a direct result of its alignment with the show.

“We are really enjoying watching the different innovations that the Junior MasterChef format has offered us and it is great to be a part of these creative concepts,” said Nicole Cowley, product marketing manager, food preparation and cooking, Sunbeam.

“A great advantage of being involved with Junior MasterChef has been the opportunity to showcase kids creating incredible dishes with appliances that people would normally expect are for adult use,” Cowley said.

Last night emotions ran high in the penultimate program – tears and all – as Isabella bid farewell to her twin sister Sofia, to secure her place in the final, alongside Jack.

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